Goals and strategies
The design team's visual communication skills coupled with the understanding of information architecture will achieve the following goals for the Harlot online publication:
- Generate more online activity and retain more users in between journal releases.
- Create a stronger online presence through interactive components such as wiki and blog postings for both the public "real world" and academic audiences.
- Revamp the overall look and feel of the Harlot site to read more as a digital meeting space and less as an academic journal, therefore facilitating the client's intention to create a new form of public intellectualism through social media.
These goals will be accomplished by redesigning and restructuring the current Harlot website. A final clickable prototype and plan for the future of the new website will be prepared as a final deliverable to the client.
What is the mission of your organization?
Team MFAwesome strives to provide high caliber design services while keeping the end user in mind. We believe the overall success of a website is measured by the ease of user-interaction. Team MFAwesome communicates openly with the client throughout the entire design process to better understand their needs. Through our design services, we will assist in the better understanding of websites, their function, and a users-interaction with a particular site. Team MFAwesome supports new possibilities and insights that our clients, stakeholders, and constituents may bring to our design process.
How will creating this web site support your mission?
In support of our mission, the creation of this website will act as a tactic to create communication between our client, their stakeholders, constituents, and most importantly the end user. In addition, the creation of a website will help facilitate an educational experience for our team (as young web designers) and our client (as persons interested in building their online presence).
What are the two or three most important goals for the site?
- Generate more online activity and retain more users in between journal releases.
- Create a stronger online presence through interactive components such as wiki and blog postings for both the public "real world" and academic audiences.
- Revamp the overall look and feel of the Harlot site to read more as a digital meeting space and less as an academic journal, therefore facilitating the client's intention to create a new form of public intellectualism through social media.
Who is the primary audience for the web site?
As defined by clients:
- Hip, not necessarily young, but culturally relevant users
- Not necessarily liberal
- Students and real world users communicating together freely in this digital meeting space
- Users who may also like slate.com, adbusters, or bitch.com
In addition to the above stated goals, Team MFAwesome will provide research and insights into assisting the client in understanding and more clearly defining an initial target audience for their website.
What do you want the audience to think or do after having visited your site?
Our redesigned website will leave the user with a new found understanding of the subject matter of rhetoric. The user will be able to easily register to become a subscriber to the site where they can then participate in the communication with other users. They will be able to contribute their own information to the site and help expand the knowledge bank of rhetorical science. The user will find that Harlot is relevant, interesting, and up to date with current theories and practices in the rhetorical sciences.
What web-related strategies will you use to achieve those goals?
Strategies of user-centered participatory design methods will be used to achieve the project goals. The design team will gather information from user input and user testing to validate the design. The design team will also conduct comparative studies with competitors to the Harlot journal. Current conventions of web usability provided by Yale, Neilson, Tufte, Garrett, and Krug will be applied throughout all phases of the project.
How will you measure the success of your site?
The success of the site will be measured by the feedback received from the user-testing of the final prototype. For future measuring and evaluating, recommendations will be made to compare beginning analytics to future analytics. Analytics will be installed if no analytics are currently in place. Overall, the happiness and feedback of the client and both regular and new users will determine the new site's success.
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